ASTA Launches First-Ever River Cruise Week

Image: ASTA sign at the 2024 Travel Advisor Conference (Photo Credit: Eric Bowman)
Image: ASTA sign at the 2024 Travel Advisor Conference (Photo Credit: Eric Bowman)
Lacey Pfalz
by Lacey Pfalz
Last updated: 1:20 PM ET, Thu November 7, 2024

The American Society of Travel Advisors (ASTA) is launching its inaugural virtual River Cruise Week beginning November 18 through November 22, designed to help travel advisors become familiar with different river cruise lines, ships, itineraries and selling points. 

Travel advisors are encouraged to register for the free webinar. Educational sessions include general sessions, panels and deep dives into seven of the top river cruise lines, from well-known AmaWaterways and Viking Cruises to perhaps lesser-known lines like Van Loon Cruises.

Advisors will also have the opportunity to ask cruise line representatives their own questions during Q&A sessions. 

"We're thrilled to launch this brand-new event," said Zane Kerby, ASTA President & CEO. "River cruising continues to capture the interest of travelers, and we're excited to offer our members direct access to top brands that they can access from anywhere in the world with an internet connection.”

“This event stands apart from our in-person River Cruise Expo, featuring new brands and different ships,” Kerby added. “Even if advisors are already registered for next year's Expo in Vienna, we encourage them to join River Cruise Week for an even deeper dive into this thriving niche in the travel market.”


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