Cruise Planners Receives Franchise Award by Royal Caribbean

Image: Cruise Planners executives, including Founder and CEO, Michelle Fee, at the 30th anniversary convention.  (Photo Credit: Cruise Planners)
Image: Cruise Planners executives, including Founder and CEO, Michelle Fee, at the 30th anniversary convention. (Photo Credit: Cruise Planners)
Eraine Wessler
by Eraine Wessler
Last updated: 8:00 PM ET, Thu February 22, 2024

Cruise Planners was recently given the Franchise Partner of the Year award by Royal Caribbean International. Royal Caribbean knows a thing or two about honors itself, having been voted Best Cruise Line overall for 21 consecutive years by Travel Weekly. The Franchise Partner of the Year award recognizes achievements in delivering high volume sales, not to mention providing memorable vacations to thousands of clients annually and a reputation for high service levels, innovation, and continuous growth.

“We are committed to our long-standing partnership with Royal Caribbean, and receiving the esteemed Franchise Partner of the Year award is truly a source of joy and pride for us,” said Michelle Fee, founder and CEO of Cruise Planners. “This recognition is a testament to the hard work of our team, our network of franchise owners and agents, as well as the trust their clients place in us to provide exceptional service and travel experiences.”

The partnership between Cruise Planners and Royal Caribbean has been strong for decades. In fact, Cruise Planners has been a top partner of Royal Caribbean since 2014 and was awarded the prestigious Chairman’s Award (2015, 2017-2019) and President’s Award (2014, 2016).

“These are extremely exciting times for the entire cruise industry—cruise lines and travel partners alike. The sky’s the limit at Royal Caribbean, and the strong performance we’ve seen is thanks in large part to our valued travel professionals and their incredible knowledge when it comes to matching their clients with the right vacation experience,” said Vicki Freed, SVP, Sales, Trade, Support and Service, Royal Caribbean International. “I’m very proud to honor these experts who consistently work with us and continue to see success with their businesses. As we dive into 2024 with the exciting launch of Icon of the Seas and then Utopia of the Seas in July 2024, as well as the next Icon Class ship, Star of the Seas, in 2025, we’re excited to reach new heights for the entire travel industry. Thanks for the support, and congratulations to Cruise Planners for winning our Franchise Partner of the Year Award.”

Cruise Planners is the nation’s largest home-based travel agent franchise network, with 2,500 franchise owners. It provides innovative marketing programs, proprietary and cutting-edge booking and technology tools, and professional development and hands-on training. Franchise Business Review ranked Cruise Planners #3 on their list of Top 200 Franchises of 2022, and the company was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Additionally, it has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America and was recognized as one of the Top Workplaces by the Sun Sentinel.


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CEO of Zenbiz Travel, LLC

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