At the 2023 CP World event, a suite of new technological advancements were unveiled—sure to revolutionize the travel planning experience. Perhaps most interesting, Maxx Intelligence incorporates sophisticated AI to transform how both travel advisors and their clients navigate the travel planning process.
Maxx Intelligence seamlessly integrates with Cruise Planners’ proprietary CRM for travel agents and booking platform, CP Maxx for an all-in-one solution. It will equip our network of travel advisors with a suite of enhanced capabilities, streamlining and elevating the overall travel planning experience. Standout features include:
• AI-powered recommendations: it analyzes extensive travel data to deliver tailored recommendations aligning with each client’s preferences.
• Improved content generation: it helps advisors craft compelling content effortlessly, to create engaging narratives and materials.
•Predictive analysis: it anticipates emerging travel trends, so advisors can offer proactive suggestions and stay ahead of market demands.
• Personalization: it empowers travel advisors to generate marketing content, newsletters, and blog posts—and enrich cruise and vacation proposals.
The introduction of Maxx Intelligence is just one way Cruise Planners is recognizing the importance of AI in tourism. Plus, it empowers advisors with the latest advancements, ensuring they remain at the forefront of travel industry trends.
Addressing a crowd of more than 1,000 travel advisors, Michelle Fee, Cruise Planners’ founder and CEO shared some compelling statistics: The luxury travel segment saw 36% growth, with an incredible 295% spike in world and exotic cruise bookings, as compared to 2022. Additionally, river cruising spiked 20%, with land sales showing double-digit growth. This was up 13% from the previous year.
Theresa Scalzitti, Cruise Planners COO, also emphasized the resurgence of cruising, which witnessed a 63% growth in sales for 2023 compared to 2022. Notable destination-wise surges included a 48% increase in European and Alaskan departures, while the Caribbean boasted an 80% sales increase over the previous year.
This data shows a thriving industry as more and more people discover the joy of travel. Our franchisees have diverse objectives, and we help them achieve their unique goals. Almost half of the Cruise Planners network saw a 50% sales increase over the past year, showcasing the diverse and robust growth within the network.
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