Fiesta Americana Travelty Collection Reveals the Best of Cancun

by Greg Custer
Last updated: 8:00 PM ET, Tue November 5, 2024

Cancun and its island "resort zone" experience was the focus when Fiesta Americana Travelty Collection invited a group of social influencer/travel advisors for an inspection and reflection experience. Over six days in October, the sales teams at three venerable Cancun properties used creative engagements to coax attendee reactions and explore the true essence of what makes these resorts tick.

Parent company Posadas undertook a makeover of its umbrella marketing structure in 2023, announcing the Fiesta Americana Travelty Collection. Leveraging a new relationship with technology partner Amadeus to create a booking platform for agents and clients, Travelty Collection plays on "specialty" as its focus.

With nearly 200 hotels across 60 destinations, "The new platforms offer both ease of booking for guests and investment synergies for hotels," Posadas said. "With the launch, Posadas aims to increase direct bookings on digital channels by 50 percent and generate 75 percent of reservations on their own booking channels."

Fiesta Americana Travelty Collection represents the next step of this strategy, bringing a centralized platform to consumers and agents for research and booking the company’s robust portfolio of hotels and resorts.

Of course, the program also embraces the needs of travel advisors via a suit of support programs tied to booking incentives, client perks, certification training, agent rates and more.

But how to get agents to live and breathe a resort’s essence? Reflecting on the visit to the Fiesta Americana Condesa Cancun (one of three properties visited), Kristi Cambell of Travel Journey KC says, "The site inspection disguised as a scavenger hunt was probably one of the best and most creative site inspections I had ever been on. From the experience, you can tell there was a lot of thought that went into each section of the scavenger hunt/inspection."

Included were hands-on sushi making, a mezcalito cocktail class, carajillo mixology and a property tour taking in micro spaces designed to showcase the family-friendly facilities.

As with all the Fiesta Americana resort properties, a food-forward approach rang true with attendees.

Zia Domic of the Hunter Collector says of one of the Condesa Cancun restaurants "El Mexicano serves elevated Mexican fare and I’m still dreaming about the corn chowder with truffle and shrimp dumplings and homemade tortillas that I wrapped my seared tuna in."

Kristi Hust of Travel Savvi recounts "At Fiesta Americana Condesa Cancun, the resort’s open-air design makes you feel connected to the outdoors, even when indoors, creating a seamless flow between the two. The staff is always there with a smile, ready to enhance your stay."

Just up the beach less than a mile is the trendy and always aromatic Live Aqua Cancun, one of Mexico’s first "lifestyle" themed resorts when it debuted in 2004. Leaving the Mexican Caribbean themed Condesa Cancun for the architecturally modern Live Aqua, there was in immediate shift from traditional resort to chic sophistication with some playful accents like (wait for it) yellow rubber duckies.

Kristi Cambell comments, "The customization of our lobby welcome reception really stood out for me. Though an added amenity, the ability to integrate team building or group activities was really nice! Beachfront, adults-only, great food and phenomenal customer service is the epitome of a great experience."

Kristi Huff continues, "Live Aqua is a true adults-only oasis, offering a diverse range of dining experiences and an atmosphere that caters to relaxation and exploration. Everything is easily accessible, with dining and entertainment within one central building and surrounding areas, making it convenient for guests to enjoy all it has to offer."

Says Courtney Feiock of Enchanted Travel Company, "At Live Aqua, I was impressed by the unique amenities offered at the resort. Beyond the sensory experiences of smells, tastes, and sights, the attention to detail in every aspect of the guest experience stood out to me. The personalized service and emphasis on wellness and relaxation would definitely be something that my customers would find unique and appealing about the resort."

Following up two resorts in three days, agent advisor influencers settled in for the final two nights at the Grand Fiesta Americana Coral Beach. After a lavish Infinity Club check-in, it was time to experience one of Mexico’s most celebrated health spas: Gem. Opened with an investment of over $15 million this spa is a one of the largest in Latin America. At some 40,000 square feet devoted to the unique healing energies of gemstones from around the world, Gem Spa offers a luxurious mélange of restorative yet relaxing indulgence. A flowing spa design integrates the use of rich woods, luminous Italian mosaics, sand marble and expansive water features over black granite.

Says Hunter Collector Zia Domic, "Gem Spa is the perfect way to start your decompression process with a ten-step hydrotherapy treatment before your hour-long massage and you can even have dinner in the spa and you don’t even have to get out of your robe. It’s truly a magical experience."

Courtney Feiock continues, "I would focus on the diverse range of activities and experiences available at the Coral Beach. From the extreme fine dining to the most amazing spa treatments, beach relaxation to engaging in watersports, there truly is something for everyone at Coral Beach. I would highlight the resort's ability to cater to all interests and preferences, making it a perfect destination for a well-rounded vacation experience."

And thinking back on the best part of the Coral Beach experience? Shannon Kittner from The Wander Network exclaims, "Wow! It's hard for this one. As we continue to promote Coral Beach to our clients, we have been focusing on the swimmable beach, and the spa! Those are true highlights to us that make that Resort stand-out and are perfect for families, couples, and even solo travelers. The fine dining is also a great highlight of the resort - there are so many incredible options, and I had the best vegetarian meals, which is very important to me - I can still eat very well on vacation which is great!"

With three distinctly designed settings—Condesa for family fun, Live Aqua for chic sophistication and the Grand Fiesta Americana Coral Beach and its Mexican Caribbean luxury—the travel advisors got to experience Cancun "island" (the resort zone) and this location’s key selling points.

Says Kristi Huff of Travel Savvi, "While travelers can fly into Cancun and explore many different areas, each offering its own unique vibe, the hotel zone is often overlooked by those who feel they’ve 'been to Cancun and done that. However, many may not have truly experienced the beauty of the hotel zone itself. It’s a prime location for those who dream of seeing the iconic blue waters that Cancun is known for, along with access to long beach walks, vibrant nightlife, and excellent shopping options, all within reach."

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