Hard
Rock International is honoring Pride Month and reaffirming its commitment
to the LGBTQIA+ community with its annual "LOVE OUT LOUD"
campaign this June. Special happenings and efforts are underway at its various
worldwide properties that pay tribute to this season of celebration, reflection
and advocacy for the community.
The campaign
features an array of themed celebratory events and special offerings occurring at
Hard Rock Hotels, casinos, cafés and Rock Shops around the globe. This year,
the company will once again amplify its support during Pride Month by donating
to LGBTQIA+ organizations through its philanthropic arm, the Hard Rock Heals
Foundation.
"Hard Rock
has long been committed to honoring the LGBTQIA+ talent and guests who perform,
dine, play and stay at our locations, as well as the LGBTQIA+ team members who
make the experience so rewarding for our guests," said Stephanie
Piimauna, Senior Vice President and Chief Diversity & Inclusion Officer at
Seminole Hard Rock Support Services. "Hard Rock's 'LOVE OUT LOUD'
celebration once again shows our ongoing support during Pride Month for our
friends and allies around the world, encouraging them to be their authentic
selves however they choose to through music, fashion and travel, with who they
love."
Hard Rock Hotels
Hard Rock Hotels
will immerse guests in the spirit of Pride through “sights, sounds and swag,”
the company said. Participating hotels will offer Sound Of Your Stay amenities,
allowing guests to enjoy in-room record players with albums from iconic
LGBTQIA+ artists, curated playlists and custom pride-themed speakers. Special
"LOVE OUT LOUD" suites and packages will be available at select
properties, created in collaboration with local LGBTQIA+ artisans and
designers.
Various Hard Rock
Hotels will also be hosting special happenings for guests during Pride Month,
such as weekend pool parties at Hard Rock Hotel Riviera Maya, a Freddie Mercury
tribute show at Hard Rock Hotel Cabo San Lucas' Freddie Mercury, and sing-along
sessions with the local Gay Men's Chorus and Women's Chorus at Hard Rock Hotel
San Diego.
Hard Rock Cafés
Hard Rock Cafés
worldwide will feature the Pride Sunrise, a limited-time multihued cocktail
crafted with layers of strawberry puree, lime juice, mango puree, pineapple,
orange juice, Teremana Blanco Tequila and Blue Curacao. Cafes will also host
various activities throughout the month, such as bingo, karaoke and game
nights.
Rock Shops
Meanwhile, Rock
Shops will offer a special collection of Pride-themed merchandise, including
the iconic Hard Rock Cafe t-shirt with a Pride logo, tank tops, tumblers and commemorative
pins. These items will be available through August 31, 2024, both in retail
stores and online.
Community Events
Hard Rock
properties will also be participating in numerous community events in support
of their own LGBTQIA+ team members and guests.
Highlights
include:
- Annual CommUNITY
Rainbow Run & Festival: Florida team members from Hard Rock Hotel at
Universal Orlando, Hard Rock Hotel Daytona and Seminole Hard Rock Support
Services will join this event being held in Orlando on June 8, handing out Hard
Rock swag to participating runners, and running hotel stay giveaways and
auctions.
- 2024 St Pete Pride
Parade: Seminole Hard Rock Hotel & Casino Tampa will be the title sponsor
of this event on June 22, which is the third-largest Pride parade in the U.S.
and the biggest in Florida.
-
NYC PRIDE: Hard
Rock Hotel New York team members will march in the parade on June 30, followed
by a Pride rooftop party at RT60 where the general public is welcome.
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