JetBlue Unveils Festive New Onboard Offerings for the Holiday Season

Image: JetBlue aircraft. (Photo Credit: JetBlue)
Image: JetBlue aircraft. (Photo Credit: JetBlue)
Laurie Baratti
by Laurie Baratti
Last updated: 6:55 PM ET, Mon November 4, 2024

Low-cost carrier JetBlue is elevating the in-flight experience this winter with a variety of new products and entertainment options aimed at bringing extra joy to holiday travelers. From fresh food and drink options to festive movie marathons, JetBlue has lined up several fresh features to keep passengers comfortable and amused on their air travel journeys.

New Drink Experiences

Black Button Distilling’s Bourbon Cream: New York-based Black Button Distilling joins JetBlue’s selection of in-flight beverages available for purchase with its rich Bespoke Bourbon Cream liqueur. Passengers can enjoy this addition in two creative ways—either mixed into coffee for a cozy spiked beverage, or combined with Pepsi or Pepsi Zero Sugar for a refreshing fizzy treat.  

New Wine Selection in Mint

JetBlue’s premium Mint customers can now indulge in a newly curated world-class wine list, designed to complement Mediterranean-inspired dishes by Bar Pasquale. This selection features a diverse range of vintages, including the airline’s first-ever orange wine. 

  • Enderle & Moll “Herr Müller” 2023, Orange: From one of Germany’s premier winemakers, this natural orange-hued wine comes from Muller-Thurgau grapes local to the Baden region.
  • Las Jaras Glou Glou 2022, Light Red: Created in collaboration with actor Eric Wareheim and esteemed vintner Joel Burt, this light red wine is organically crafted for easy drinking and food pairing.
  • Nino Negri ‘Mazer’ Valtellina Superiore Docg 2020, Big Red: This powerful red, characterized by rich fruit flavors and a spicy quality, comes from a winery that has been making nebbiolo in the alpine region of Lombardy for over a century.
  • Via Alpina “Giulietta” 2023, White: A crisp, zesty sauvignon blanc made from organic grapes by Friuli’s most renowned winemaker, Giampaolo Venica.
  • Jean-Baptiste Adam Crémant D’Alsace Brut NV, Sparkling: A light, floral, dry sparkling wine made using the same techniques as Champagne using organic farming methods, but which hails from Eastern France’s Alsace region.

Smith Teamaker’s Premium Teas 

Mint travelers can also look forward to a new selection of teas from Portland-based brand Smith Teamaker, which produces fabulously flavored boutique tea batches. New varieties include British Brunch, Lord Bergamot, Jasmine Silver Tips, Peppermint Leaves and Meadow (Chamomile Rooibos), which can be served with milk or an oat milk alternative for passengers seeking a comforting mid-flight brew.

Refreshed Dining Menus

JetBlue’s EatUp Café menu now features new eats available for purchase, including: 

  • Turkey Pretzel Sandwich: A tasty choice featuring turkey breast, white cheddar cheese and fresh arugula on a soft pretzel baguette.
  • Harvest Salad: A nutritious mix of kale, wild rice, roasted butternut squash, pomegranate seeds, toasted chickpeas, mint, shallots and tahini dressing

In Mint, customers can savor new Mediterranean-inspired lunch and dinner dishes by Bar Pasquale, such as: 

  • Chicory Salad with roasted apples, walnuts and cider vinaigrette
  • Chicken Milanese with Brussels sprouts, capers and lemon
  • Farro with roasted tomatoes, radish, pistachios and lemon vinaigrette
  • Orecchiette with pesto Genovese, parmigiana and tomato

For breakfast flights, a fresh assortment of offerings includes: 

  • Salted yogurt with currants and pumpkin seed crumble
  • Poached pears with tarragon syrup
  • Soft scrambled eggs with everything bagel spice
  • Pineapple with lime and chili

A full list of available in-flight menu items is available on JetBlue’s website.

Jolly Holiday Entertainment

JetBlue’s collaboration with Peacock brings the first three episodes of Love Island USA Season 6 to seatback screens, as of November 1. For passengers in the mood for yuletide movies, the Holiday Classics collection is now available on seatback screens, featuring fan favorites like Home Alone, It’s a Wonderful Life, The Holiday, Love Actually and A Christmas Story. Wintry animated hits like The Polar Express, Frozen will also be part of the festivities, with Frozen 2 joining in December.

For passengers who enjoy Hallmark-style holiday romances, JetBlue’s Made-For-TV Holiday Flix collection offers films such as Mistletoe Match, A Royal Christmas Match and Six Degrees of Santa. With the airline’s Blueprint by JetBlue feature, passengers can create watch parties with up to five travel companions, making it easy to share the holiday spirit.


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