Quintana Roo Launches New Luxury Travel Campaign

Image: The pool at the Sands  Beach Club. (photo via Banyan Tree Mayakoba)
Image: The pool at the Sands Beach Club. (photo via Banyan Tree Mayakoba)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:50 AM ET, Thu December 12, 2024

The Quintana Roo Tourism Promotion Council (CPTQ) has launched a new campaign showing the region’s luxury offerings across twelve key destinations, called the “Luxury Experience by Mexican Caribbean.” 

Showcasing the region’s pristine natural beauty and wellness experiences, the campaign spans 559 miles of coastline, culinary offerings, archaeological sites and more.

For example, it’ll highlight Tulum International Airport’s private jet terminal and luxury accommodations like Atelier Playa Mujeres and Banyan Tree Mayakoba, along with some of the region’s best restaurants, like Michelin-starred Cocina de Autor Riviera Maya, Le Chique and HA’. 

The campaign will also feature the many experiences travelers can enjoy there, from luxury catamaran and yacht charters to private excursions to swim in cenotes. 

"Luxury is a deeply personal experience, and each of our destinations provide travelers the freedom to define luxury on their own terms, whether that means having the luxury of time, exclusivity, or extraordinary experiences," said Andres Martinez, Director of the CPTQ. "From designer shopping to pristine, white-sand beaches, cutting-edge spa treatments, and globally recognized golf courses, the Mexican Caribbean is unlike any other luxury destination in the world, and our transformative offerings will provide lifelong memories for all who visit."


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