Sabre Partners With Internova Travel Group to Launch New Booking Solution for Travel Agencies

Patrick Clarke
by Patrick Clarke
Last updated: 11:20 AM ET, Mon March 11, 2024
Travel advisor working from a laptop

New tech is making it easier to be a travel advisor. (Photo Credit: LIGHTFIELD STUDIOS/Adobe)

Leading software and technology provider Sabre has announced the rollout of a new booking solution for new and independent travel consultants.

Developed with launch partner Internova Travel Group, Sabre Red Launchpad is an extension of Sabre Red 360 and reduces training time for those who are new to the industry. The tool will also benefit independent consultants who do not currently use an aggregator or GDS to access Sabre's robust content and capabilities provided through its travel marketplace.

With Sabre Red Launchpad, users can shop and book basic air, hotel, and car itineraries in just a few clicks. Plus, the tool supports NDC offers, low-cost carrier XML content and traditional ATPCO/EDIFACT options.

Internova will roll out a co-branded version of the product—Internova SNAP, Powered by Sabre—to its U.S. travel advisors in the coming weeks while Sabre will roll out a global launch in the coming months.

"Sabre Red Launchpad expands the Sabre Red toolkit. We're giving travel agencies more choice and flexibility in how they manage their workforces," Kathy Morgan, Vice President of Product Management, Distribution Experience, Sabre Travel Solutions, said in a statement.

"Some consultants may work purely in Sabre Red Launchpad and others may choose to use the expanded capabilities of Sabre Red 360 over time. We feel fortunate to innovate alongside visionary companies like Internova Travel Group to deliver new technologies that enhance experiences for travel advisors and the travelers we serve."

"To recruit talent to our industry, we need modern travel retailing tools that do not require new hires to learn a new language to operate," added Internova Travel Group's Executive Vice President of Partner Relations, Peter Vlitas. "In addition, we're pleased that SNAP will help our independent agents to benefit from working with technology platforms like Sabre in a way that works for them. In collaboration with Sabre, we're proud to introduce a new chapter in the way we shop and book travel."

In his own statement, Internova Travel Group's Chief Information Officer, Jeremy Van Kuyk, said: "The team at Sabre is solution-oriented and always helps work through our needs on a timely and professional basis. Our dedicated IT and Revenue Management teams invested thousands of hours and shared their expertise to propel this project forward. We look forward to our continued success on the many endeavors to come."


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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