In 2008, the Travel Corporation (TTC) launched the TreadRight Foundation, a pioneering not-for-profit organization committed to making travel a force for positive change. With the inspiring motto "Make Travel Matter," the foundation has become a beacon of sustainable and responsible tourism.
TreadRight operates on a holistic approach, focusing on three critical pillars: Planet, People and Wildlife. Its environmental initiatives address the travel industry's ecological challenges by funding reforestation projects, eliminating single-use plastics and supporting renewable energy. These efforts demonstrate a proactive commitment to protecting our planet's delicate ecosystems.
PHOTO: The TreadRight Foundation does away with plastic water bottles. (photo via The TreadRight Foundation)
The foundation's people-centered approach goes beyond traditional tourism models. By collaborating with local communities, TreadRight preserves cultural heritage and empowers artisans through initiatives like "Make Travel Matter." This strategy ensures that tourism becomes a tool for economic and social development, creating meaningful connections between travelers and local populations.
Wildlife conservation is another cornerstone of TreadRight's mission. The organization partners with global organizations like WWF to protect endangered species and their habitats. Notable projects include supporting the Elephant Rehabilitation Centre in India and promoting ethical wildlife tourism practices.
With an impressive track record of supporting over 60 global projects, TreadRight has significantly transformed the travel landscape. By bridging the gap between exploration and conservation, they remind us that travel is not just about seeing the world, but about protecting and respecting it.
To learn more about their transformative work, visit www.treadright.org.
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