Venice Launches Tourism Fee Pilot Program

Image: Bridge Rialto on Grand canal in Venice.
Image: Bridge Rialto on Grand canal in Venice.
Donald Wood
by Donald Wood
Last updated: 9:00 AM ET, Thu April 25, 2024

On Thursday, the Italian city of Venice debuted a new fee for travelers visiting the city for the day designed to help alleviate the pressure of overtourism on residents.

According to The Associated Press, the pilot program charges visitors arriving on 29 peak travel days through the end of July five Euros ($5.35), a plan intended to limit the number of tourists in the city.

The funds collected from the fee will be dedicated to enhancing the living conditions in Venice for the remaining permanent residents. This fee will only be applicable to travelers entering the city between 8:30 a.m. and 4 p.m., with unrestricted access outside those hours.

When tourists arrive in the Italian city, they will be required to download a QR code on their mobile device that is used to pay the fee. While officials said enforcement would be lenient in the early onset of the program, those caught skipping the fee would be fined between $53 and $320.

“We need to find a new balance between the tourists and residents,” Venice’s top tourism official Simone Venturini said. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

Venice officials expect 10,000 paying travelers on Thursday, but officials said the QR app has been downloaded over 70,000 times. Tourists staying at hotels in the city or the surrounding areas will be provided a QR code that includes a hotel tax.

Some city residents say the fee is not a long-term fix for the issues overtourism presents. They also believe the local government should do more to focus on existing residents by limiting or eliminating short-term rentals so more locals can live in the city again.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Related Videos

Become A Travel Expert

Upcoming Webinar
2025 Travel Trends – How to Maximize Your SalesTuesday, December 17, 2024
2:00pm Eastern
Join us for a dynamic session where we’ll dive into the key travel trends shaping the industry in...
Upcoming Webinar
This is Windstar CruisesWednesday, December 18, 2024 2:00pm EasternLearn about all things Windstar and end the year with the tools to kick off an incredible 2025....
Upcoming Webinar
Kensington 2025 Travel Trends ReportFriday, December 20, 2024
2:00pm Eastern
Kensington is thrilled to announce that our 2025 Travel Trends Report is finally here – and we can’t...
Upcoming Webinar
2025 Travel Trends – How to Maximize Your SalesTuesday, December 17, 2024
2:00pm Eastern
Join us for a dynamic session where we’ll dive into the key travel trends shaping the industry in...
Upcoming Webinar
This is Windstar CruisesWednesday, December 18, 2024 2:00pm EasternLearn about all things Windstar and end the year with the tools to kick off an incredible 2025....
Upcoming Webinar
Kensington 2025 Travel Trends ReportFriday, December 20, 2024
2:00pm Eastern
Kensington is thrilled to announce that our 2025 Travel Trends Report is finally here – and we can’t...

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me