Virgin Voyages is celebrating the final days of a historic year for the growing cruise brand.
The adults-only line experienced the highest booking day in company history on Black Friday and saw triple-digit revenue growth across the board, it announced Tuesday.
Black Friday, Cyber Monday and Travel Tuesday proved pivotal for Virgin, which has seen a 300 percent increase in revenue from 2023, and a 300 percent increase in bookings compared to this period last year.
The cruise line will head into wave season after experiencing 60 percent increase in overall revenue growth versus 2023. What's more, 2025 is projected to be up 50 percent again on 2024's record revenue performance, Virgin said.
"We are so grateful for the support that we’re seeing from our loyal customers and travel advisor community and their passion for the award-winning, kid-free experiences we have created and built from scratch together. Breaking records would not have been possible without our First Mates, and we’re as committed to them as they are to us," Virgin Voyages CEO Nirmal Saverimuttu said in a statement.
“In an environment where value is disappearing and travelers are feeling the pinch of changes from others, we are doubling down on being an incredible value for Sailors with all our inclusions, such as Wi-Fi, soft drinks, still and sparking water, unlimited fitness classes, no upcharges for specialty dining and more. We’re committed to sticking to our roots and not nickel and diming our Sailors, before, during or after their voyage with us."
"While also being brilliant to do business with, our travel partners will continue to benefit from our no NCF policy, earning commissions from everything they sell," Saverimuttu added.
Looking ahead to next year, Saverimuttu said "We have a lot to look forward to in 2025 with our new ship, Brilliant Lady, setting sail, Scarlet Lady back from her ‘Glow Up,’ the introduction of longer itineraries and new home ports such as New York, Los Angeles and Seattle."
"Plus Sailors can look forward to more food and entertainment innovations including new dining concepts, such as Lucky Lotus, and new production shows, live music and comedy all rolling out fleet-wide," he said. "We continue to see really strong repeat cruisers—up to 60 percent on some voyages—but are also breaking through to new audiences with more than 70 percent of our Black Friday and Cyber Monday bookings coming from Sailors new to the brand, with a significant number being new to cruise."
"This further solidifies our place as the brand of choice for travelers looking for a fresh, price-inclusive travel experience. We believe this really shows the power and appeal of a kid-free vacation, a position in the travel industry where Virgin Voyages is also fast becoming the brand of choice for adult-only holidays," Saverimuttu concluded.
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