Last updated: 11:00 PM ET, Mon December 18, 2023
WHY IT RATES: As the world collectively strives for a more environmentally conscious future, The Nordics presents a compelling tapestry of new and enhanced experiences across the region to propel this effort. —Janeen Christoff, TravelPulse Managing Editor
The Nordics, a consortium of the seven Nordic tourism boards of Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden co-funded by the European Union, is set to redefine sustainable travel in 2024.
As the world collectively strives for a more environmentally conscious future, The Nordics, renowned for its stunning landscapes, cultural richness, and steadfast commitment to sustainability, presents a compelling tapestry of new and enhanced experiences across the region to propel this effort. From innovative eco-friendly initiatives to pioneering accommodations, The Nordics invites travelers to embark on a journey that not only immerses them in the region's natural beauty but actively contributes positive impacts on the environment and local communities they visit.
Denmark
In 2024, Denmark beckons exploration of The Carlsberg City District, Copenhagen’s “newest” and “oldest” neighborhood rooted in the history of the iconic Carlsberg brewery, dating back to 1847. This vibrant neighborhood, adorned with restaurants, creative spaces, and hotels, becomes even more accessible with American Airlines' new direct route from Philadelphia to Copenhagen, offering daily departures from June to October 2024. Furthermore, Denmark's commitment to sustainability shines through with the introduction of two new electric ferries by Molslinjen in 2024, connecting regions like south Funen and the eco-friendly island of Samsø, renowned for its renewable energy initiatives and diverse offerings from white sandy beaches to cozy countryside inns to unforgettable gastronomy experiences.
Faroe Islands
In 2024, travelers to the Faroe Islands can embrace authentic local living at Hanusarstova, a restored cottage on the island of Eysturoy offering a genuine Faroese hospitality experience, known as Heimablídni. With homemade meals sourced from the farm and nearby village, the hosts and farmers, Harriet and John, provide a true taste of local life in this picturesque village just one hour’s drive from the capital, Tórshavn. For those seeking a touch of luxury, Hotel Føroyar is set to introduce its new spa, Ress Spa, in the latter half of the year. Perched above Tórshavn, this spa facility will offer indoor and outdoor pools, saunas, a rooftop pool, ice bath, and an outdoor jacuzzi, all while providing guests with breathtaking views of the city, ocean, and surrounding islands.
Finland
Finland signals travelers to Turku in 2024, its oldest city and former capital, offering a vibrant city culture and serving as a gateway to the world's largest archipelago. With an impressive 40,000 islands forming a labyrinth of stunning scenery, the Finnish Archipelago provides various exploration options, from renowned hiking and biking routes like the 155-mile Archipelago Trail to scenic sailing adventures. Meanwhile, Eastern Finland offers Lake Saimaa, an enchanting destination crowned the European Region of Gastronomy for 2024, where pure nature harmonizes with unbeatable cuisine. In the capital, Helsinki, two new hotels await guests in 2024: the Solo Sokos Hotel Pier 4 in Katajanokka, promising sustainable multi-sensory experiences, and the Helsinki Airport Hotel, a landmark boasting over 700 rooms, restaurants, a rooftop sky bar, spa, and gym facilities.
Greenland
For the new year, Greenland presents a unique slow-travel experience aboard Arctic Umiaq Line’s coastal ferry Sarfaq Ittuk, offering a 14-day itinerary from Nanortalik to Upernavik. This journey allows tourists to immerse in diverse communities and features newly renovated lodging options, including a luxurious igloo suite. Greenland's Arctic lodges are also enhancing comfort by adapting to the seasons and local traditions, offering new experiences like Aurora Cabins and Igloo Lodges. Moreover, the introduction of spa and sauna amenities along the coastline, such as the one near the black beach in Disko Bay, complements adventurous activities with rejuvenating wellness attractions, making Greenland an ideal destination for fostering total mind-body wellbeing in 2024.
Iceland
In 2024, Iceland welcomes travelers with a strong focus on sustainable tourism, promoting environmental consciousness and advocating for slow exploration during the off-season. The country's commitment to carbon reduction and renewable energy is showcased through various geothermal-powered luxury spas peppered across the country, often in diverse locations with plenty of breathtaking views. For adventure-seekers, Kerlingarfjöll in the central highlands provides a unique experience, with the upcoming Highland Base Baths adding an extraordinary dimension to the exploration. Furthermore, Iceland's three national parks, including UNESCO World Heritage sites like Þingvellir and Vatnajökull, beckon visitors to soak up the country's stunning nature while adhering to the country's thoughtful guidelines for responsible travel.
Norway
In 2024, Norway invites travelers to explore its coastline sustainably with hybrid and electric ships on Hurtigruten or Havila, each providing unique coastal experiences that minimize environmental impact while supporting local economies. Further inland, The Norwegian Trekking Association (DNT), offer eco-friendly hiking cabins, often equipped with renewable energy sources, sustainable building materials and waste management practices that enable hikers to experience the country’s pristine wilderness in a sustainable way. For a unique perspective, the new Treetop Walk in Hamaren Activity Park offers an immersive forest walk nearly 50 feet above ground, while the opening of Basecamp Narvik in January 2024 introduces a modern apartment hotel option in Narvikfjellet, Northern Norway, with 54 self-catering rooms and scenic fjord views.
Sweden
Sweden stands out as an enticing and sustainable destination for 2024, offering travelers a unique and environmentally-conscious travel experience rooted in meaning and purpose. Emphasizing sustainability and positive impacts on local communities, Sweden encourages visitors to explore nature-based experiences with suppliers committed to sustainability through Nature's Best Sweden. Additionally, the culturally-rich city of Karlstad, located on the shores of Lake Vänern welcomes a new retreat hotel, Hotel Fratelli, in April 2024. Founded by the Olsson brothers, renowned restaurateurs in Värmland county, the hotel with its 85 rooms, restaurant, bar, orangery, and retreat, promises an extraordinary escape from everyday life in central Karlstad.
SOURCE: The Nordics press release.
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